Affiliate marketing: what do you need to know?


Affiliate marketing is one of the most popular classic online marketing disciplines in the world. It involves marketing your own products on websites and paying the operator a small commission when they recruit a customer. Read this article for more information.

What are the benefits of affiliate marketing?

There are advantages for both the merchant (e.g. an online shop) and the partner (also called affiliate). The webshop only has to pay commission to the affiliate if a turnover has been achieved. If the affiliate makes an effort and sends a lot of visitors from his or her website to the webshop, he or she usually earns a lot of commission and thus a good income. If you want to know more, here is a recommended you read.

The online shop makes more turnover and therefore more profit, the affiliate also earns money and the referred customer has found the product he was looking for or that solves his problem. Ideally, this is a win-win situation for all parties involved.

What are the commission models in affiliate marketing?

There are, of course, different variants in affiliate marketing. For example, you cannot earn money only when someone buys a product. There are different commission models in affiliate marketing, but the most important are sales and leads. In the case of sales, this is the typical case where a visitor clicks on an affiliate link and buys something from the shop concerned. In most cases, a commission is paid as a percentage of the value of the goods. In the case of the lead, the aim is to establish contact without making a sale. This is often the case in the insurance industry. If a person clicks on the affiliate link, the affiliate receives a small commission.